New Products

Carolyn Aronson Launches Cloud Haircare

Premium botanicals and science-backed ingredients reflect founder Carolyn Aronson's decades of industry expertise.

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By: Lianna Albrizio

Associate Editor

Cloud Haircare is the newest player in the hair care market. The brand, founded by It’s a 10 Haircare CEO Carolyn Aronson, prioritizes sustainability and ingredient integrity. Made with vegan, SLS-free formulations and packaged up to 94% post-consumer recycled materials, Cloud Haircare says it aligns with modern values while delivering salon-quality results at an accessible price point. The brand says its strategically targeting a “highly receptive” Gen Z audience, who prior...

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